Wednesday, September 1, 2010

Brand Revitalization Continues!


We are slowly making changes and incorporating the new Y brand into the way we present ourselves. A lot is going on behind the scenes to make sure we implement correctly the new national standards about the new logo, visual system, and messaging of the new brand. All changes must be made by 2015! That includes all signage, clothing, and more! Maybe by then we'll have a new facility...


At the Y, we've always known that positive changes only come through investing in our kids, our health, and our neighbors. And that's why we're here. We have three areas of focus:


  • Youth Development: because young people need caring adults to provide support, guidance, and encouragment as they grow.



  • Healthy Living: because wellness in spirit, mind, and body strengthens our very being and enhances our interactions with others.



  • Social Responsbility: because we truly are in this together, and together we can harness our individual strength and bring about positive change around us.


So, while our look may be changing (for the better, I might add), it's changing to better reflect what we offer to the community and the positive impact we make. We look forward to enriching the lives of those in our community...just like we always have.

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